Social Pulse blog posts are a chance for us to share our passion for social media, explain our philosophies on content, general marketing tips and tricks, how we are tackle the obstacles and the latest social media stats.

March 19, 2020

Do you have a marketing strategy for the next fortnight, month and quarter?

"A short-term two or four-week shutdown of society is not recommended by any of our experts. It does not achieve anything. We have to be in this for the long haul"
Brendon Murphy, Australia's Ch...

July 18, 2019

Influencers across the country woke up to a new world today as Australia (and New Zealand, Japan, Ireland, Italy and Brazil) joined the removed of like totals on Instagram posts "trial change" that started in Canada in May this year.

When you open Instagram today you wi...

June 19, 2019

Instagram is the best social media platform in the world..... But recently it's been testing out friendship! June has seen API failures, a programming glitch, trust score issues and complete platform outage, here's what you need to know.


In early June Inst...

May 29, 2019

Pollsters around Australia are still scratching their heads at the election result after getting it so wrong, but it was correctly predicted by Social Media if only their listened.

In the five days before election night, Professor Bela Stantic analysed 2 million social...

April 12, 2019

Easter is just around the corner and while it's really important to include annual events in your content strategy and social media feed, it's even more important to do it well.

Most businesses will jump on the Easter bandwagon at some stage in the lead up to, or over t...

June 28, 2018

Everywhere you go in social media people are talking about "The Algorithm". But why? Surely it's not rocket science that social media applications run on programs, or that the programs control how users post and view everything, Right?!

So why are is everyone freaking o...

June 19, 2018

Social Media is talkback radio for today and your success is based on the same principles.

Talkback radio has been around for decades, some of our most colourful media characters come from this unique medium. John Laws, Alan Jones, Kyle Sandilands are all household name...

April 27, 2018

You can never underestimate the power you and your team have with your customers, both in person and on social media.

In March two Social Pulse partners posted photos of people in the business and they almost broke the internet.

Ok, so honestly this wasn’t a Kardashi...

April 9, 2018

Don’t like your own posts! Its the number one unspoken rule in social media is, it's like walking down the street and high-fiving yourself, you just don’t do it!

Yes, you can personally like your business page posts
No, the business can not like the business page post...

March 22, 2018

Facebook’s stock took a beating last month, falling nearly 7% following the admission that Cambridge Analytica illegally harvested data from more than 55million of their users in the U.S.

Facebook has now banned Cambridge Analytica from their platform and announced pla...