Social media has revolutionised the way all businesses communicate with current and potential customers. Wineries can utilise the power of social media to connect and grow their community, and increase wine sales.
"Behind the Scenes Wine Tasting" showing what the public rarely sees
1. REALLY CONNECT WITH YOUR COMMUNITY
A simple post every day keeps the connection with your customers, wine lovers and community. Each post adds to your story, and each post deepens the relationship people have with your brand.
TIP: the better the content, the better the results
2. REACH NEW POTENTIAL CUSTOMERS
Social media allows your account to be discovered by new people that may have never found your winery. Connected by posts, follow your account, joining your community and becoming your future customers.
TIP: Hashtags and community engagement are key
Getting the photo can look at little strange, but it's always worth the end result
3. SHOW YOUR UNIQUENESS
Every winery is unique and individual, the vines and the wines, the people and teams, the cellar door and journey. The more you show your story, the more unique you'll you will be in your social media.
TIP: Planning is key to getting the balance right
4. INCLUDE YOUR BRAND VALUES AND STORY
Social media not only builds your winery awareness, but it also lets you show your brand values. Add in elements of what your winery stands for and believes in eg: community, charity, bio-dynamic, carbon-neutral.
TIP: Subtlety is key, this isn't a brochure or mission statement
5. CONNECT WITH WINE TOURISM
99% of wineries are in wine regions, and wine regions are tourism hotspots, especially now with interstate and international travel on hold. Understanding tourism, and how to connect and engage with it is essential.
TIP: Local tourism bodies and local hotels are the best first step
6. GROW INTERSTATE AND INTERNATIONAL MARKETS
Most small wineries first connect with customers at their cellar door. Social media allows you to easily cross interstate and international boarders and connect with wine lovers around Australia and across the globe.
7. CULTIVATE NEW BUSINESS RELATIONSHIPS
Cultivate new B2B relationships and partnerships. Use your social media to make new connections with restaurants, bottle shops, and distributors; they are all using to too and can allow you to forge new business partnerships.
If you would like to assistance setting up your different elements from our "7 Benefits Wineries get from Social Media", get in contact with Tony to chat about your
Winery Marketing Strategy
Social Media Strategy
Using Social Media effectively
All photos taken by @tonyilbery at the Rob Dolan Winery