Don’t like your own posts! Its the number one unspoken rule in social media is, it's like walking down the street and high-fiving yourself, you just don’t do it! Yes, you can personally like your business page posts No, the business can not like the business page posts Sounds simple enough right? Unfortunately not. Far too many business owners and page managers make this mistake every day, and most of them are doing it without realising.
Here's how to stop being a self-highfiver
Don't stress, this is very simple!
In the bottom right hand corner of every business page post, you will see a small profile image that indicates which 'who' is engaging with the post.
The default setting will always be set to the business page, so any engagement will be shown from the business's page.
To engage with the post (like, share or comment) as you personally you must switch from the business account account to your personal account.
1. Click the arrow next to the profile image
2. Drop down menu will appear (all Facebook pages you manage will appear in the menu)
3. Select your personal Facebook account
4. Check the icon image has changed to your personal profile picture
5. You are now engaging as yourself with the page and can safely like, share, comment etc.
The default setting is to ensure all replies to your followers engagement is done as the business and not you personally.
Make sure you switch back before commenting to your clients.
A business liking their own posts may not sound like a big deal, but social media has its own set of community etiquette rules and this is right up the top.
by Tony Ilbery
SOCIAL PULSE SPECIALISES IN SOCIAL AND DIGITAL BRAND ALIGNMENT TO ENSURE YOUR BUSINESS'S UNIQUE VOICE CAPTURED, POSTED AND SEEN BY YOUR DIGITAL COMMUNITY