Social Media is talkback radio for today and your success is based on the same principles.
Talkback radio has been around for decades, some of our most colourful media characters come from this unique medium. John Laws, Alan Jones, Kyle Sandilands are all household names thanks to their strongly expressed opinions on morning talkback radio.
All talkback radio shows and presenters have a clearly and easily defined personality that are unique and individual. The show presents content (topics and opinions) to it's listeners (community) and the conversation begins.
Why has talkback radio been so successful? It's all about creating a platform to express your thoughts, ideas and beliefs, and allowing your listeners the opportunity to express theirs, either in support or opposition.
7 LESSONS TO LEARN FROM TALKBACK RADIO
1. CONSISTENCY
The program doesn't just turn up sporadically on radio when it feels like, with no plan and no direction. The shows are carefully timed, scripted and crafted, running to a strict schedule.
Consistency is the most important building block of social media.
2. STAY ON BRAND
Sports shows talk about sport, music shows talk about music, staying on brand allows the right audience to engage and grow.
All your posts need to tell part of your businesses story.
3. SPEAK YOUR MIND
The more honest and real the program's content, the more passionate the listener. Listeners are engaged to a programs personality, their point of view and ongoing story.
Every business is unique, you need to show that in your socials to stand out.
4. WE ALL HAVE AN OPINION Talk back radio is all about the audience and engaging them in the conversation. Everyone loves to share their opinions and know that they matter.
You need to create a page that encourages your audience to engage with your posts.
5. NO DEAD AIR
Talk back radio is two way communication, the host is there to inspire the conversation, take calls and respond to their opinions, good, bad or completely crazy. There is no dead air
When people comment and engage on posts you need to respond, no dead air.
6. ALLOW EVERYONE TIME TO SPEAK Some of the greatest moments in radio has been due to the unpredictable natural talk back with the audience. Good or bad, for or against, everyone is given the opportunity to speak. You need to allow everyone the opportunity to comment on your content.
7. A GREAT PRODUCER
All talkback shows need to an great producer, someone in the control room to screen the calls, guide the conversation and ensure constant flow.
Social Pulse, or your social media manager, is your producer there to ensure your success
Social media is a new medium, but its not a new world. People will express opinions and others will comment on them. The key to being successful in social media is learning from the most successful examples in other similar mediums.
by
Tony Ilbery
Founder @ Social Pulse
