Digital marketing and social media for independent and boutique wineries.
"You only have so many bottles in your life, never drink a bad one" Len Evans OAM
ABOUT WINERY MARKETING
Winery Marketing helps winery owners rethink, redesign, and reimagine their social media and digital marketing to engage with customers and grow their community.
Winery Marketing is designed by Tony Ilbery the founder and owner of Social Pulse. Tony has a deep family connection to wine, growing up his mother was Lens Evans ghostwriter in the 70s and 80s, his uncle was a wine critic in the 90s and 00s, and his brother-in-law's family had a sensational boutique Hunter winery. His deep connection with wine has led him to wine regions worldwide, hundreds of wineries, thousands of wines.
Tony's puppy Monte is even named after a wine "Vino Nobile di Montepulciano".
"Every winery is unique, every vintage tells a story, Winery Marketing works closely with our clients to build their strategy, content, and community." Tony Ilbery
Content marketing is the most powerful tool you have to communicate the authentic story of your wines, winery, and vineyard. When your story is told correctly people will connect with your brand on a deeper level.
Branding is what people think, feel, and say about your business, it is developed through every experience, interaction and perception. We work with you to ensure your digital branding is aligned with the rest of your business.
4. SOCIAL MEDIA
We love social media and you will too. Social media is the best way to talk directly to your wineries customers, build community, and share your authentic story. Winery Marketing to set up your platforms, content and strategy.
Highly effective, and low expense, personalised, targeted, and specific. When is utilized correctly email can be one of the most effective marketing and revenue-generating tools for your winery. We can design templates, content, and get you going.
Your online and social media followers are very important to your winery. With a strong and consistent engagement strategy, you can turn your online community into customers, members and ambassadors for your brand.
Having a strategy is crucial for every part of your business, especially marketing. Winery Marketing reviews your current marketing and digital plan and social media to establish your strengths and your opportunities, to design you the best strategy.
DESIGN AND SETUP
Completely new to social media or marketing? We'll set it all up for you.
Set up all platforms best for your winery inc Facebook and Instagram.
Write bios, optimise profiles, and run a masterclass for your team
AUDIT AND STRATEGY
Detailed audit and review of your digital marketing and social media.
A complete outline of the strengths and weaknesses in your marketing.
6 months outline for your new digital and social media marketing strategy.
Review all your current photos and video, blogs and email content.
Social media photo and video shoot including winery, vineyard, wines.
Everything edited, photoshopped cropped, and given ready to post.
All marketing elements are available individually, or a bespoke package can be created. Contact us to discuss your marketing and business goals, and how Winery Marketing can assist.