BUSINESS DURING COVID-19
"A short-term two or four-week shutdown of society is not recommended by any of our experts. It does not achieve anything. We have to be in this for the long haul"
Brendon Murphy, Australia's Chief Medical Officer.
9.30am 18th March 2020
Social Pulse is helping business owners rethink, redesign and reimagine their social media and digital marketing for the COVID-19 period. Together we will create a tailored plan to ensure every opportunity is given for your business to survive and thrive this period.
1. CREATE A STRATEGY
The most important thing right now is having an overall strategy, that is relatively fluid to shift as things change, the framework is essential so your clients know exactly what's happening within your business, products, and services.
2. CARE FOR YOUR COMMUNITY
News, social and general media are all in a one-up-manship of alarmist and sensationalist news that scaring the shit out of everyone. It's super important that you care for your community, make all your communications a safe and positive place.
3. SELF ISOLATION
Self-isolation is going to affect a lot of businesses, especially when customers have to physically visit you. There is no way around it, this period is going to be challenging so its important to accept that and reset your immediate goals.
4. THINK OUTSIDE THE BOX
These are new living conditions we've never experienced. They will bring challenges and opportunities for businesses, so think outside the box. Look at your products and services and reimagine ways people at home could interact with them.
5. EMBRACE TECHNOLOGY
With a strategy and a plan in hand, move fast. Embrace technology, utilize it however you can to maintain the connection with customers. Everyone spending so much time at home means online and social media will become vital for their entertainment, education, news, and info.
Do you have a marketing strategy for the next fortnight, month and quarter?
Small business branding and storytelling specialist
Think outside the box, design your strategy
Create an actionable plan for your strategy
Utilize your social and digital platforms